Masters in Digital Marketing

What are Ads

Ad Formats

Ad Text Policies

Ad Text Best Practices

DKI

Ad Extensions

Keyword Research

Tools ? Keyword Planner & Estimator

Keyword Match types

Keyword Strategies

Landing Page

Bidding and Budget

Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc

GDN Targeting Options

Display Ad Formats

Ad Gallery Tool

Conversion Tracking

GDN Campaign Creation ? Demo

Remarketing

Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing

Advanced Display: Smart Display Campaigns

Universal App Campaigns

Mobile-Specific Bidding and Targeting Strategies

Measuring Mobile Ad Performance and Conversions Report Editor

Optimization Strategies

Account Audit Demo

What are Google Shopping Ads /Product Listing Ads

Where do they appear on Google What Shoppers on the internet do

What retailers need ? New Advertising technologies

Google Shopping set retailers up for success

Features of Google Shopping Why PLA?s And the path to creating PLA Ads

Merchant Centre Steps

Create Shopping Campaign on Google AdWords

Track Performance and Optimize the Campaigns

Why Content is the foundation of SMM

Psychology of Social Sharing

Building Content That is Inherently Shareable

Facebook Page Best Practices

KPIs to measure success

Facebook Insights

Facebook Business Manager

How does Facebook Advertising Work

Facebook Ad Campaign Objectives

Facebook Ad Targeting

YouTube Marketing Overview

YouTube Marketing Strategy

How to Find Video Ideas with Competitor Analysis

How to Find YouTube Video Ideas with Keyword Research

YouTube Account Setup

YouTube Account Optimisation

YouTube Banner

YouTube Channel Tags

YouTube SEO

Enable Custom Thumbnails

YouTube Thumbnails

YouTube Cards

YouTube Comments

Manage Multiple YouTube Accounts

YouTube Monetisation

YouTube Ads

YouTube Analytics

Twitter Marketing for Brand Awareness

Twitter Ads

Twitter Analytics

Twitter Tools

Pinterest for business

Marketing on Pinterest

Best Practices

Leveraging Rich Pins

Analytics & Measurement

Optimizing your Instagram business profile

Crafting an Instagram content strategy

Best Practices

Influencer Marketing on Instagram

Analytics & Measurement

Instagram Ads

Why Market Your Business on Quora

Quora Marketing Strategy

Quora Account Setup

Quora Account Optimisation

Build a List of Questions to Answer

Format Your Answers for Maximum Clicks

Quora Promotion

Find Blog Post Ideas with Quora

Quora Business Page Setup

Quora Analytics

Snapchat for business

Building a following

Driving Engagement

Analytics & Measurement

How do Search Engines work

Indexing & Crawling Basics

Optimizing Crawl Budget

Anatomy of a Search Result (Search Snippet)

What is On-page SEO (Content, Architecture, HTML)

What is Off-page SEO/Link Building (Social, Content-based, PR)

Finding Seed Keywords: Mind Map for Keyword Research

Using Wikipedia, Forums for Keyword Research

Keyword Research Process ? Identify Seed Keywords, Collect Metrics, Map Keywords

Google Keyword Planner Tool

Web Page Basics: What is HTML, JavaScript, CSS

Basic HTML Tags to create a web page

HTML Tags for SEO: Title, H1, META Tags, IMG, A

On-page SEO Elements

Crawling: XML, HTML Sitemaps, Robots.txt

Content Clusters (Creating SEO-based content)

Negative on-page to avoid

URL Architecture

Page Speed Analysis (GTMetrix /YSlow / Google Page Speed Insights)

301 Redirects

App Store Optimisation

Mobile Websites: Responsive, Adaptive, Dynamic

Optimising for Voice Search

Schema markup

What is Schema & Why is it relevant to SEO.

Schema Types ? Micro, JSON-LD

Common JSON Schema Tags ? Organisation, Website, Blog Posting

How Schema shows up in SERPs

What is Link Building

Link Building Tactics

Manual Link Building Process

Link Building Metrics

Quora

YouTube Video SEO

SlideShare, Scribd and other Social Channels for SEO

What is Local SEO, Pigeon Update

Google My Business, Bing Places

Local Pages on your website

Local Listings/Citations

Backlink audit of one website

How to audit backlinks of competitors and gain insights

SEO Audits

What are SEO Audits

Different Types of SEO Audits

Complete SEO Audit with Checklist ? Screaming Frog SEO Spider, SEMRush Backlink Audit, Page

Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit

Google Search Console

History of Google Algorithms

Panda, Penguin, Pigeon, Caffeine updates

RankBrain and the Future of SEO

Basics of Google Analytics

SEO Metrics to Measure ? On-page, Off-page, Technical

SEO Reporting

Conversation, Relevance, Incentives

Timing, Creative & Copy, Attributes

Rented List Emails

Co-branded Emails

Third Party Email Newsletters

Viral Emails

Event Triggered Emails

House E-newsletters

CRABS- Does your Emails have Crabs

Email Template Model

Best Practices

NLP Demonstrations (Neuro Linguistic Programming) to Understand Customers Better

Tools to Enhance Lead Nurturing

Enhance Better Reach

Analyze Behavior Patterns

Analytics

Automation and More

Customer Personal Toolkit

Complete Email Marketing Worksheet

Content Editorial Calendar

Digital Marketing Strategy Toolkit

Email Contact Strategy Template

Email Campaign Calculator

Email Marketing Health Check

Structuring Digital Marketing Team

Web Resources to Improve Subject lines, HTML Codes, Spam Testers and Deliverability Issues

Introduction to Automation

What is Automation

How does it Work

What are the Benefits

Choosing an Automation Platform

Features & Functions Available

What are Workflows How to Create a Workflow

Cost

Most Widely Used Platforms

Conversion Oriented Landing Page Design

Investment in Landing Page

Is it for me

What is it

Critical Concerns to Address on Landing Page

What?s the Next Step

Introduction

• What?s analysis
• Is analysis worth the effort
• Small businesses
• Medium and Large-scale businesses
• Analysis vs Intuition
• Introduction to Web Analytics

Google Analytics

Getting Started with Google Analytics

How Google Analytics works

• Accounts, profiles and user?s navigation
• Google Analytics
• Basic Metrics
• The main sections of Google Analytics reports
• Traffic Sources
• Direct, referring, and search traffic
• Campaigns
• AdWords, AdSense

Content Performance Analysis

• Pages and Landing Pages
• Event Tracking and AdSense
• Site Search

Visitors Analysis

• Unique visitors
• Geographic and language information
• Technical reports
• Benchmarking

Social Media Analytics

• Facebook Insights
• Twitter Analytics
• YouTube Analytics
• Social Ad Analytics /ROI measurement

Actionable Insights and the Big Picture

• Recap of Google Analytics reports and tools
• Finding actionable insights
• Getting the organization involved
• Creating a data-driven culture
• Resources
• Common mistakes analysts make
• Additional Web analytics tools

Social CRM & Analysis

• Radian6
• Sentiment Analysis
• Workflow Management
• Text Analytics

Digital Analytics

• Web Masters
• AdWords Reports, Custom Reports, Custom Dimensions
• Dashboard and Segmentation
• Multi-Channel Funnels Reports
• Attribution modeling and reports

Platform Principles

• The platform components
• The data model
• Measurement Protocol data collection
• Importing data into Google Analytics
• Reporting APIs and Report Sampling

What is ORM

Why ORM is important for your business

Factors of Online Reputation Management

Negative effects of bad online reputation

How to get customer reviews

Monitor Online Conversations

Don'ts of Online Reputation Management

Do's of Online Reputation Management

How to Improve Your Reputation

Tools of Online Reputation Management

Introduction to Google Alerts

Different Types of Google Alerts

What is E-commerce SEO

Understanding of Best product keywords

How to index product in search engine

Rank on Potential Keywords

Increase Quality Backlinks

What is Ecommerce Marketing

Difference between Normal SEO and Ecommerce website SEO

What is the role of reviews in ecommerce marketing

Product presentation and "ROI" parameter

How to think as a customer

Boosting sales

How to increase ecommerce sales through Facebook

Ecommerce basic concepts

How to promote large products in single click

Effective strategy plan for Ecommerce website

Cart development techniques

Media buying & selling

• Setting up the objectives
• Understand the key tasks to draft an ?awesome? digital media plan
• Segmentation & targeting of the audience
• Best practice to execute the campaigns post the media plan
• Understanding multiple formats & appropriate for our targeted digital platforms

Video Marketing

• What is Video Marketing
• Difference between Video Marketing Vs Video Optimization
• How to promote videos through Google AdWords
• How to Create in-stream Ads
• How to increase Video views
• What is CPV and CPM
• Video Marketing basic concepts
• True View Ads vs Stream Ads
• How to create Sequence Ads
• How to create Bumper Ads

Video Optimization

Video Optimization Basics

• How to increase your views on YouTube
• How to monetize your YouTube video
• How to rank videos in 24hr in YouTube
• YouTube Ranking Techniques
• Annotations
• Using YouTube Cards

What is Freelancing

Top platforms for Freelance digital Marketers

How to get project on Freelancer

How to get project on Upwork

How to Create gigs on Fiverr

How to generate sales on Fiverr

Attracting your potential customers into conversion funnel

• Various Ways to Build Reach Through Digital Marketing
• What are Engagement Magnets
• How to Identify Right Set of Engagement Magnets for your Business
• Effectiveness of Various Engagement Magnets
• Digital Reach Building Strategy Through Inbound Interest Generation

Converting your prospects into leads using emails

• What is Audience Aggregation
• Benefits of Audience Aggregation
• How to do Audience Aggregation Through Emails

Role of Conversion

• Understanding Customer Psyche
• Conversion Optimization
• User Flow and Persuasion
• Online Persuasion
• True Meaning of Landing Page User Flow and Online Persuasion

Conversion Optimization Patterns for Engaging website Visitors

• Patterns for Engaging Website Visitors
• Pattern #1 ? Pop-Ups
• Pattern #2 ? Pop Under Call-to-Action
• Pattern #3 ? Inside Article CTA

Lifecycle Emails

• What are Lifecycle Emails
• Where do Lifecycle Emails fit in
• Tools used for Lifecycle Emails
• Lifecycle Emails ? Case Studies
• Lead Nurturing with Drip Email Marketing: Implementation

What Is Google AdSense

Difference between Google AdWords vs Google Analytics

How much minimum traffic i need for Google AdSense approval

Which sizes for AdSense is very effective

How to create google AdSense account

Different types of Ad unit

Plugin for AdSense integration

AdSense Reports Study

Difference between Google AdSense vs Affiliate Marketing

What is CPC

Easy steps for Google AdSense

What is an Interview

Tips to clear an Interview

Common Interview questions and answers

Digital Marketing Interview Questions and Answers

Resume Building Guide

Attempt for Digital Marketing Global Certification Exam

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