₹₹6 LPA to 10 LPA
Join a digital marketing program, gain expertise in various digital marketing areas, and unlock lucrative roles with salaries ranging from ₹6 LPA to ₹10 LPA.
Job Opportunities
The digital marketing field offers excellent career prospects with competitive salaries and job opportunities are expected to increase by 30% in India for skilled professionals.
Future Analytics
Cloud computing has brought a revolution in the current industry landscape and growing rapidly. The global digital marketing market is projected to reach $389.5 billion by 2026.
Program Overview
The digital marketing program equips you with the essential knowledge and skills to excel in the dynamic world of digital marketing. You will gain expertise in various aspects, including search engine optimization, social media marketing, content marketing, email marketing, and digital advertising. The program also focuses on practical training and prepares you for certifications from leading platforms such as Google Ads and Facebook Blueprint.
Upon completion, you can pursue roles such as:
- Digital Marketing Specialist
- Social Media Manager
- SEO Analyst
- Content Marketer
- Digital Advertising Executive
There is a high demand for competent digital marketing professionals in the market, offering ample career opportunities. As per industry reports, the global digital marketing market is projected to reach $389.5 billion by 2026, indicating significant growth and a promising career landscape. In India, the field of digital marketing is expected to witness a 25-30% growth in job opportunities. Pursuing a career in digital marketing opens doors to a variety of roles and top industries too.
Here are some key points highlighting the potential of a career in digital marketing:
- By 2025, the global digital marketing market is expected to create over 200,000 job opportunities, providing a vast pool of career options.
- Upon completing the program, you can choose from various career paths, such as digital marketing specialist, SMM, SEO analyst, content marketer, etc.
- The popularity of digital marketing continues to surge, with reports indicating that around 82% of businesses need digital marketing experts in the near future.
- The international digital marketing market is projected to reach $389.5 billion by 2026, reflecting substantial growth and a thriving industry.
The field of digital marketing offers vast opportunities for individuals looking to build a successful career. Our digital marketing training program equips you with comprehensive knowledge and skills to leverage the power of digital platforms for maximum advantage. Here's what you can expect from the program:
Through hands-on, project-based training, you will master the essential skills required to excel in the digital marketing industry. You will work on real-world projects, gaining practical experience and building a strong portfolio.
Upon completion of the digital marketing training program, you will have excellent placement prospects in reputed companies. As a fresher, you can expect salary packages ranging from ₹4,00,000 to ₹6,00,000 per annum.
The global digital marketing market is experiencing tremendous growth, with over 2,00,000 job opportunities projected to be created by 2025. This indicates a high demand for skilled digital marketing professionals across various industries.
The primary objective of our digital marketing training is to provide students with a comprehensive understanding of the fundamental concepts and strategies in digital marketing. The program focuses on equipping you with the necessary skills to drive successful digital marketing campaigns and achieve business objectives.
What You Will Learn?
- Basic concepts and principles of digital marketing
- Strategies for deploying digital marketing campaigns
- The significance and impact of digital marketing in today's business landscape
- Key characteristics and modules of digital marketing
Our training program aims to deliver high-quality digital marketing education that aligns with industry demands and emerging trends. The curriculum is designed to ensure you become proficient in working with various digital marketing tools and platforms, enabling you to stay competitive in the dynamic digital landscape.
Phone (For Voice Call):
+91-971 152 6942WhatsApp (For Call & Chat):
+918287060032Tools Covered of Masters in Digital Marketing
Masters in Digital Marketing Curriculum
Overview of Digital Marketing
Different online marketing channels
How is it different from Traditional Marketing
Understand the journey of online customer
Key Terminologies in Online Marketing
Overview to Content Management System
Overview of case studies and business model
Introduction to SEO, How Do Search engines work
Search Engine Algorithms & google algorithm Updates
Google Search Console
Competition Analysis
On-page, and Off-Page Optimization strategies
Content development strategy
Course Content
What is SEM Why SEM
What is Google AdWords Why Google AdWords
Google Network
AdWords Terminologies
How Does the SEM Auction Work
Structure of an AdWords Account
Campaign Types – Introduction to Search, Display (including Videos),
Shopping and Mobile-specific campaign types, and when/why to use them.
Creation of Search Network Campaign
Creation of Google Display Network
Mobile Ad Campaigns
Shopping Campaigns – Introduction
Course Content
- What are Ads
- Ad Formats
- Ad Text Policies
- Ad Text Best Practices
- DKI
- Ad Extensions
- Keyword Research
- Tools – Keyword Planner & Estimator
- Keyword Match types
- Keyword Strategies
- Landing Page
- Bidding and Budget
- Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc
- GDN Targeting Options
- Display Ad Formats
- Ad Gallery Tool
- Conversion Tracking
- GDN Campaign Creation – Demo
- Remarketing
- Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
- Advanced Display: Smart Display Campaigns
- Universal App Campaigns
- Mobile-Specific Bidding and Targeting Strategies
- Measuring Mobile Ad Performance and Conversions Report Editor
- Optimization Strategies
- Account Audit Demo
- What are Google Shopping Ads /Product Listing Ads
- Where do they appear on Google What Shoppers on the internet do
- What retailers need – New Advertising technologies
- Google Shopping set retailers up for success
- Features of Google Shopping Why PLA’s And the path to creating PLA Ads
- Merchant Centre Steps
- Create Shopping Campaign on Google AdWords
- Track Performance and Optimize the Campaigns
Brief to social media marketing
Key steps for social media success.
Social Media Statistics & Strategy
Importance of using essential social media tools
Social media marketing integration.
Creating Content for Facebook & Social Media
Facebook marketing
Facebook advertising
YouTube marketing
Twitter marketing
LinkedIn marketing
Pinterest marketing
Instagram Marketing
Quora Marketing
Snapchat Marketing
Document Sharing Site
Overview of Online Reputation Management (ORM).
Social media measurement and reporting.
Course Content
- Why Content is the foundation of SMM
- Psychology of Social Sharing
- Building Content That is Inherently Shareable
- Facebook Page Best Practices
- KPIs to measure success
- Facebook Insights
- Facebook Business Manager
- How does Facebook Advertising Work
- Facebook Ad Campaign Objectives
- Facebook Ad Targeting
- YouTube Marketing Overview
- YouTube Marketing Strategy
- How to Find Video Ideas with Competitor Analysis
- How to Find YouTube Video Ideas with Keyword Research
- YouTube Account Setup
- YouTube Account Optimisation
- YouTube Banner
- YouTube Channel Tags
- YouTube SEO
- Enable Custom Thumbnails
- YouTube Thumbnails
- YouTube Cards
- YouTube Comments
- Manage Multiple YouTube Accounts
- YouTube Monetisation
- YouTube Ads
- YouTube Analytics
- Twitter Marketing for Brand Awareness
- Twitter Ads
- Twitter Analytics
- Twitter Tools
- LinkedIn for Personal Branding
- Brand Marketing on LinkedIn
- LinkedIn Company Pages
- LinkedIn Advanced Search
- LinkedIn Premium
- LinkedIn Ads
- Pinterest for business
- Marketing on Pinterest
- Best Practices
- Leveraging Rich Pins
- Analytics & Measurement
- Optimizing your Instagram business profile
- Crafting an Instagram content strategy
- Best Practices
- Influencer Marketing on Instagram
- Analytics & Measurement
- Instagram Ads
- Why Market Your Business on Quora
- Quora Marketing Strategy
- Quora Account Setup
- Quora Account Optimisation
- Build a List of Questions to Answer
- Format Your Answers for Maximum Clicks
- Quora Promotion
- Find Blog Post Ideas with Quora
- Quora Business Page Setup
- Quora Analytics
- Snapchat for business
- Building a following
- Driving Engagement
- Analytics & Measurement
Introduction to SEO
Organic Search vs. Paid Search Results
Keyword Research
On-page SEO
HTML Basics
Technical SEO
Mobile SEO
Off-page SEO
Link Building
Social SEO
Local SEO
SEO Audit, Tools, Measurement
Algorithm Updates
Measurement with Google Analytics
Course Content
- How do Search Engines work
- Indexing & Crawling Basics
- Optimizing Crawl Budget
- Anatomy of a Search Result (Search Snippet)
- What is On-page SEO (Content, Architecture, HTML)
- What is Off-page SEO/Link Building (Social, Content-based, PR)
- Finding Seed Keywords: Mind Map for Keyword Research
- Using Wikipedia, Forums for Keyword Research
- Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
- Google Keyword Planner Tool
- Web Page Basics: What is HTML, JavaScript, CSS
- Basic HTML Tags to create a web page
- HTML Tags for SEO: Title, H1, META Tags, IMG, A
- On-page SEO Elements
- Crawling: XML, HTML Sitemaps, Robots.txt
- Content Clusters (Creating SEO-based content)
- Negative on-page to avoid
- URL Architecture
- Page Speed Analysis (GTMetrix /YSlow / Google Page Speed Insights)
- 301 Redirects
- App Store Optimisation
- Mobile Websites: Responsive, Adaptive, Dynamic
- Optimising for Voice Search
- Schema markup
- What is Schema & Why is it relevant to SEO.
- Schema Types – Micro, JSON-LD
- Common JSON Schema Tags – Organisation, Website, Blog Posting
- How Schema shows up in SERPs
- What is Link Building
- Link Building Tactics
- Manual Link Building Process
- Link Building Metrics
- Quora
- YouTube Video SEO
- SlideShare, Scribd and other Social Channels for SEO
- What is Local SEO, Pigeon Update
- Google My Business, Bing Places
- Local Pages on your website
- Local Listings/Citations
- Backlink audit of one website
- How to audit backlinks of competitors and gain insights
- SEO Audits
- What are SEO Audits
- Different Types of SEO Audits
- Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
- Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
- Google Search Console
- History of Google Algorithms
- Panda, Penguin, Pigeon, Caffeine updates
- RankBrain and the Future of SEO
- Basics of Google Analytics
- SEO Metrics to Measure – On-page, Off-page, Technical
- SEO Reporting
Setting-up an Email Marketing Machine
ISPs, Hosting Facility and MTA
IP/DNS and Shared vs. Dedicated IPs
MX Record, Whitelisting, Response Handlers and Bounces
Effective Email Content
Customer Acquisition Strategies
Effective Creative Introducing
Nurturing & Automation
Resources to do situational analysis and progressive updates
Email Automation
Course Content
- Conversation, Relevance, Incentives
- Timing, Creative & Copy, Attributes
- Rented List Emails
- Co-branded Emails
- Third Party Email Newsletters
- Viral Emails
- Event Triggered Emails
- House E-newsletters
- CRABS- Does your Emails have Crabs
- Email Template Model
- Best Practices
- NLP Demonstrations (Neuro Linguistic Programming) to Understand Customers Better
- Tools to Enhance Lead Nurturing
- Enhance Better Reach
- Analyze Behavior Patterns
- Analytics
- Automation and More
- Customer Personal Toolkit
- Complete Email Marketing Worksheet
- Content Editorial Calendar
- Digital Marketing Strategy Toolkit
- Email Contact Strategy Template
- Email Campaign Calculator
- Email Marketing Health Check
- Structuring Digital Marketing Team
- Web Resources to Improve Subject lines, HTML Codes, Spam Testers and Deliverability Issues
- Introduction to Automation
- What is Automation
- How does it Work
- What are the Benefits
- Choosing an Automation Platform
- Features & Functions Available
- What are Workflows How to Create a Workflow
- Cost
- Most Widely Used Platforms
Webpage and website
Basics of HTML
Other languages for website creation
Common tag
PHP Based Platform
What is a webpage
Types of Website
Difference between Blog and Service Webpage
WordPress
Difference between themes and plugins
Posts vs pages
Category vs tags
General Customization
What is WordPress
How to change theme in WordPress
How to use plugin
How to install WordPress
How to upload Demo content
How to install premium plugins
Difference between Free themes and premium themes
Create Posts and Pages
Course Content
What is Inbound Marketing
Inbound Marketing Process
Content Marketing Concepts
Landing Page Design Concepts
Strategies for Inbound Marketing
Tools for Inbound Marketing
Using a CRM
Delight your Customers
Course Content
- Conversion Oriented Landing Page Design
- Investment in Landing Page
- Is it for me
- What is it
- Critical Concerns to Address on Landing Page
- What’s the Next Step
Understanding Affiliate Marketing
Google Analytics
Banners, Promos, Discounts
Email campaign
Campaign measurement and Tracking
Course Content
Understanding Mobile Devices
Impact of Mobile Marketing in Social Media
Mobile Marketing Analytics
Mobile Apps Engagement
Growth in the Mobile Industry
Promoting Site in Mobile Apps
Benefits of Mobile Marketing
Targeting Options in Mobile Apps
Mobile Marketing Goals
Mobile Ad Formats
Reporting in Mobile Ads
Google AdWords
Course Content
What is Content Marketing
How many types of Content Marketing
What is a writer
Difference between Informative and Potential Content
Content Marketing Do's and Don’ts
Content Planning
Final words on your Strategy
How to generate leads through potential content
How to target potential customers through right content
Find right keywords for content marketing
Effective content marketing strategy
Let’s talk about strategy for content marketing
Analyzing the keyword for content
Course Content
What is App Marketing
App Store Optimization
How to decide Target Cost Per Install
How to increase install in Play Store
How to generate downloads through Facebook
How to make business from mobile marketing
Effective mobile marketing strategy
Create iOS and Android App Ads
How to lower Target CPI
How to target potential customers through search engine marketing
Course Content
Introduction
Google Analytics
Getting Started with Google Analytics
How Google Analytics works
Content Performance Analysis
Visitors Analysis
Social Media Analytics
Actionable Insights and the Big Picture
Social CRM & Analysis
Digital Analytics
Platform Principles
Course Content
- What’s analysis
- Is analysis worth the effort
- Small businesses
- Medium and Large-scale businesses
- Analysis vs Intuition
- Introduction to Web Analytics
- Accounts, profiles and user’s navigation
- Google Analytics
- Basic Metrics
- The main sections of Google Analytics reports
- Traffic Sources
- Direct, referring, and search traffic
- Campaigns
- AdWords, AdSense
- Pages and Landing Pages
- Event Tracking and AdSense
- Site Search
- Unique visitors
- Geographic and language information
- Technical reports
- Benchmarking
- Facebook Insights
- Twitter Analytics
- YouTube Analytics
- Social Ad Analytics /ROI measurement
- Recap of Google Analytics reports and tools
- Finding actionable insights
- Getting the organization involved
- Creating a data-driven culture
- Resources
- Common mistakes analysts make
- Additional Web analytics tools
- Radian6
- Sentiment Analysis
- Workflow Management
- Text Analytics
- Web Masters
- AdWords Reports, Custom Reports, Custom Dimensions
- Dashboard and Segmentation
- Multi-Channel Funnels Reports
- Attribution modeling and reports
- The platform components
- The data model
- Measurement Protocol data collection
- Importing data into Google Analytics
- Reporting APIs and Report Sampling
What is ORM
Why ORM is important for your business
Factors of Online Reputation Management
Negative effects of bad online reputation
How to get customer reviews
Monitor Online Conversations
Don'ts of Online Reputation Management
Do's of Online Reputation Management
How to Improve Your Reputation
Tools of Online Reputation Management
Introduction to Google Alerts
Different Types of Google Alerts
Course Content
What is E-commerce SEO
Understanding of Best product keywords
How to index product in search engine
Rank on Potential Keywords
Increase Quality Backlinks
What is Ecommerce Marketing
Difference between Normal SEO and Ecommerce website SEO
What is the role of reviews in ecommerce marketing
Product presentation and "ROI" parameter
How to think as a customer
Boosting sales
How to increase ecommerce sales through Facebook
Ecommerce basic concepts
How to promote large products in single click
Effective strategy plan for Ecommerce website
Cart development techniques
Course Content
Media buying & selling
Video Marketing
Video Optimization
Course Content
- Setting up the objectives
- Understand the key tasks to draft an “awesome” digital media plan
- Segmentation & targeting of the audience
- Best practice to execute the campaigns post the media plan
- Understanding multiple formats & appropriate for our targeted digital platforms
- What is Video Marketing
- Difference between Video Marketing Vs Video Optimization
- How to promote videos through Google AdWords
- How to Create in-stream Ads
- How to increase Video views
- What is CPV and CPM
- Video Marketing basic concepts
- True View Ads vs Stream Ads
- How to create Sequence Ads
- How to create Bumper Ads
- Video Optimization Basics
- How to increase your views on YouTube
- How to monetize your YouTube video
- How to rank videos in 24hr in YouTube
- YouTube Ranking Techniques
- Annotations
- Using YouTube Cards
What is Freelancing
Top platforms for Freelance digital Marketers
How to get project on Freelancer
How to get project on Upwork
How to Create gigs on Fiverr
How to generate sales on Fiverr
Course Content
Attracting your potential customers into conversion funnel
Converting your prospects into leads using emails
Role of Conversion
Conversion Optimization Patterns for Engaging website Visitors
Lifecycle Emails
Course Content
- Various Ways to Build Reach Through Digital Marketing
- What are Engagement Magnets
- How to Identify Right Set of Engagement Magnets for your Business
- Effectiveness of Various Engagement Magnets
- Digital Reach Building Strategy Through Inbound Interest Generation
- What is Audience Aggregation
- Benefits of Audience Aggregation
- How to do Audience Aggregation Through Emails
- Understanding Customer Psyche
- Conversion Optimization
- User Flow and Persuasion
- Online Persuasion
- True Meaning of Landing Page User Flow and Online Persuasion
- Patterns for Engaging Website Visitors
- Pattern #1 – Pop-Ups
- Pattern #2 – Pop Under Call-to-Action
- Pattern #3 – Inside Article CTA
- What are Lifecycle Emails
- Where do Lifecycle Emails fit in
- Tools used for Lifecycle Emails
- Lifecycle Emails – Case Studies
- Lead Nurturing with Drip Email Marketing: Implementation
What Is Google AdSense
Difference between Google AdWords vs Google Analytics
How much minimum traffic i need for Google AdSense approval
Which sizes for AdSense is very effective
How to create google AdSense account
Different types of Ad unit
Plugin for AdSense integration
AdSense Reports Study
Difference between Google AdSense vs Affiliate Marketing
What is CPC
Easy steps for Google AdSense
Course Content
What is an Interview
Tips to clear an Interview
Common Interview questions and answers
Digital Marketing Interview Questions and Answers
Resume Building Guide
Attempt for Digital Marketing Global Certification Exam
Start applying for Jobs
Course Content
You will get certificate after completion of program
- - 3 Months Online Program
- - 60+ Hours of Intensive Learning
- - 2+ Assigments & 2+ Projects
- - 2 Live Projects
- - Build an Impressive Resume
- - Get Tips from Trainer to Clear Interviews
- - Attend Mock-Up Interviews with Experts
- - Get Interviews & Get Hired
Get Ahead with Croma Campus master Certificate
Our Master program is exhaustive and this certificate is proof that you have taken a big leap in mastering the domain.
The knowledge and skill you've gained working on projects, simulation, case studies will set you ahead of competition.
Talk about it on Linkedin, Twitter, Facebook, boost your resume or frame it- tell your friend and colleagues about it.
Industry Project
Real-life Case Studies
Work on case studies based on top industry frameworks and connect your learning with real-time industry solutions right away.
Best Industry-Practitioners
All of our trainers and highly experienced, passionate about teaching and worked in the similar space for more than 3 years.
Acquire essential Industrial Skills
Wisely structured course content to help you in acquiring all the required industrial skills and grow like a superstar in the IT marketplace.
Hands-on Practical Knowledge
Case studies based on top industry frameworks help you to relate your learning with real-time based industry solutions.
Collaborative Learning
Take your career at the top with collaborative learning at the Croma Campus where you could learn and grow in groups.
Assignment & Quizzes
Practice different assignments and quizzes on different topics or at the end of each module to evaluate your skills and learning speed.
Placement & Recruitment Partners
We provide 100 percent placement assistance and most of our students are placed after completion of the training in top IT giants. We work on your resume, personality development, communication skills, soft-skills, along with the technical skills.
The field of digital marketing offers immense career potential. As per industry projections, the global digital marketing market is expected to create over 2,00,000 job opportunities by 2025. This indicates a high demand for skilled digital marketing professionals. In terms of salary, a digital marketing expert can earn a competitive annual income ranging from ₹4,00,000 to ₹6,00,000. Pursuing a career in digital marketing can be a lucrative choice for your professional growth.
A digital marketing specialist is responsible for developing and implementing digital marketing strategies to promote a company's products or services online. They are proficient in various digital marketing channels such as search engine optimization (SEO), social media marketing, email marketing, and content marketing.
A social media manager oversees a company's presence on social media platforms and develops strategies to engage with the target audience. They are responsible for creating and sharing content, managing social media campaigns, and monitoring brand mentions and customer feedback. A social media manager can earn around ₹5,00,000 per year as a fresher, while an experienced professional can earn up to ₹9,00,000 per year.
An SEO analyst focuses on improving a company's visibility in search engine results through optimization techniques. They conduct keyword research, perform on-page and off-page SEO, and analyze website performance metrics. An SEO analyst can earn around ₹4,00,000 per year as a fresher, while an experienced analyst can earn up to ₹10,00,000 per year.
A content marketer creates and distributes valuable, relevant, and engaging content to attract and retain customers. They develop content strategies, write blog posts, create videos, and manage content distribution across various channels. A content marketer can earn around ₹4,50,000 per year, while a senior content marketer can earn between ₹10,00,000 to ₹11,00,000 per year.
A digital advertising specialist manages online advertising campaigns to drive targeted traffic and generate leads or sales. They utilize various advertising platforms such as Google Ads, Facebook Ads, and display networks to reach the target audience effectively. A digital advertising specialist can earn around ₹4,30,000 per year as a fresher, while an experienced specialist can earn up to ₹11,00,000 per year.
On the completion of the course, you may work in various domains like manufacturing, It, healthcare, telecom, and more. Also, most of the students get 200 percent hike after completing this course. The average you will get 6 lac p.a. and for a little more efforts you may acquire salary packages up to 12 lacs p.a.
Admission Process
You can apply for the master program online at our site. Mark the important date and time related to the program and stay in touch with our team to get the information about the program in detail.
Once you submit your profile online, it will be reviewed by our expert team closely for the eligibility like graduation degree, basic programming skills, etc. Eligible candidates can move to the next step quickly.
Eligible candidates have to appear for the online assessment based on your graduation and basic programming knowledge. Candidates who clear the exam will appear for the interview and finally they can join the program.
₹ 57,000(Excluding of GST)
Frequently Asked Questions
- Basic computer skills
- Good communication skills
- Interest in digital marketing
- No prior technical background is required
Yes, students from non-marketing backgrounds can enroll in the digital marketing program. The program is designed to provide comprehensive training and cover the basics for beginners.
- Extensive career opportunities
- Cost-effective compared to traditional marketing methods
- Precise targeting and measurable results
- Wide reach and global audience
- Enhanced brand visibility and customer engagement
- Experienced and industry-certified trainers
- Practical, project-based training approach
- Internship opportunities with leading companies
- Access to industry tools and resources
- Placement assistance and career guidance
The duration of the digital marketing training program typically ranges from 3 to 6 months, depending on the curriculum and learning format.
Our placement assistance service includes:
- Resume building and optimization
- Interview preparation and mock interviews
- Personality development and soft skills training
- Industry networking and job referrals
- Continuous support and guidance throughout the placement process
If you like our Curriculum
What You will get Benefit
from this Program
- Simulation Test Papers
- Industry Case Studies
- 61,640+ Satisfied Learners
- 140+ Training Courses
- 100% Certification Passing Rate
- Live Instructor Online Training
- 100% Placement Assistance
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