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Learn the core modules of digital marketing. Enroll now in Digital Marketing Course in Delhi to become a competent digital marketer.

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Course Duration

60 Hrs.

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3 Project

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Digital Marketing

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  • With the increase in usage of mobile devices every other business is looking forward to be digitized. Every other citizen is aware about social media platforms and is spending majority of time using them. This usage has now become an opportunity for businesses to advertise every time when a user is online. Not only have the social media platforms, any other citizen now first searches Google instead of believing on word of the mouth.
  • So, going digital for businesses and for the students to pursue knowledge from a digital marketing training in Delhi is just like other opportunity. Advertising on social media, making efforts to optimize the website, and using any other mediums to advertise digitally are DIGITAL MARKETING. It is an umbrella term which has various wide concepts taught in digital marketing placement courses.
  • Search Engine Optimization (SEO), Social Media Optimization (SMO), Pay Per Click (PPC), Email Marketing, Content Marketing, and Affiliate Marketing are various concepts in digital marketing. All these concepts are taught in our digital marketing certificate training in Delhi. After the certification various opportunities gets opened.
  • You can opt for a full-time job, freelance career or if you’re a business owner then you can manage your business successfully. Our digital marketing training institute in Delhi gives you thorough knowledge. LIVE training by the training experts is what we offer you at our institute.
  • The digital placement marketing course in Delhi is a theoretical and practical based course. You get an overview of all the concepts along with the successful implementation of various concepts at job. From learning how to optimize the website, to how to run the paid campaigns to how to become a successful blogger is all what is taught in our digital marketing certificate training in Delhi.

Digital Marketing Training in Delhi

About-Us-Course

  • The foremost objective of our digital marketing certificate training in Delhi is to give you knowledge of various concepts falling the head term “Digital Marketing”.
    • The industry experts have designed the course in a way to make you proficient in implementing the concepts of digital marketing practically.

      Knowledge of how to run successfully paid campaigns on Facebook, Instagram, and Google along with the LinkedIn.

      With the Digital Marketing Placement Course, know how to generate leads through digital marketing activities from scratch in real-time will be taught

      Thorough knowledge of each and every concept and the knowledge of how to attain your on-job goals with the successful implementation of digital marketing

      With the best Digital Marketing Training Institute in Delhi NCR, learn to manage case studies, theoretical knowledge and practical training of digital marketing.

  • As you can get yourself enrolled in digital marketing placement course in Delhi you can start working as a professional. The more experience you start gaining the more your salary gets hike. Any professional after the successful completion of the digital marketing placement course can think of getting a salary ranging from $74K to $138K. The experience and knowledge you get you become a skilful resource for companies willing to hire the right talent.
  • Once you acquire the right knowledge from our digital marketing training in Delhi you can expect high-paying salary working as below-mentioned job profiles.
    • Digital Marketing Expert: $100K

      PPC Manager: $114K

      SEO Head: $126K

      E-commerce Manager: $130K

  • After the completion of digital marketing training institute in Delhi, you get to become a highly skilled individual having complete knowledge of digital marketing
  • As you get an opportunity to interact with the trainers and co-learners easily you are all clear with the concepts of digital marketing
  • Hands-on training for easy implementation of theory based knowledge in practical
  • You get to become an all-rounder having required digital marketing knowledge which opens various doors of opportunity
  • You get to learn from the comfort of your home which gives you a chance to explore more in this domain and grabbing an early opportunity of earning high payouts
  • The training is provided in such a way that you become highly capable of cracking the certification in one shot
  • You get to walk through a learning process in the form of our digital marketing training institute in India. The LIVE support is available too for your complete understanding of the course.

  • The Digital marketing is a way of promoting products and services online. Any business opting for digital marketing experiences increased ROI, genuine leads and organic traffic. The most interesting part of digital marketing is highly cost-effective. The digital marketing is not meant for big businesses instead for small businesses as well. Digital Marketing has now got into trend and after post COVID 19 digital marketing is a way that is helping businesses to modify their marketing strategies. So, reserving a seat in our digital marketing placement course in Delhi you get to a perfect fit for the businesses hiring digital marketing professionals.
  • The acceptance of digital marketing by big companies lays various opportunities for individuals pursuing Digital Marketing course. And, if you’re the one amazed to know how things go viral in the internet world then you’re a right fit for our digital marketing placement course in Delhi.
  • The digital marketing field is flexible in comparison to offline marketing. Digital marketing brings in more opportunities when utilized correctly. Now, the usage of smart phones is also increasing with the passage of time which opens doors for businesses to advertise. The students who’re looking forward to build their career can take an advantage by getting themselves enrolled in Digital marketing training institute in Delhi.
  • The digital marketing certification training in Delhi gives you a chance to have the right knowledge easily by the industry experts. The digital marketing certification training institute in Delhi is highly accepted all around the world. With the help of assignments and digital marketing concepts you’ll be having a bright future for years to come.

  • Apart from the digital marketing knowledge you get a chance to become successful in performing roles and responsibilities. The digital marketing training in Delhi will make you an expert in the below-mentioned roles and responsibilities.
    • Highly skilled in creating various digital marketing concepts such as display advertisements, search advertisements, SEO tactics, SMO and many other.

      Hands on practice in creating paid campaigns on Social Media, Google and other platforms.

      Knowledge of how to track paid campaigns, analyze them and how to make modifications to achieve desired results

      Should be able to work with other marketing professionals for implementation of various marketing activities

      Up-to-date knowledge of digital marketing trends and updates to meet the challenges

      An expert in attracting target audience, services quotas and website traffic successfully

      An expert in designing marketing strategies and successful implementation of it

  • The industry experts and trainers at our digital marketing training institute in Delhi will prepare you for a bright future with rewarding high salaries.

  • Digital marketing is a growing industry demanding many individuals for the success of the organization. Once you complete the digital marketing training in Delhi you get to understand wide areas of digital marketing. You learn the concepts, tracking and reporting your own digital marketing activities for the attainment of your organizational goals.
  • Today, not only the big organizations but the small businesses are too willing to hire digital marketing professionals. This the biggest advantage of the digital marketing industry that every type of business looks forward to digital marketing professionals. Due to its cost-effectiveness the digital marketing is a boon for every size of business. The individuals looking to be a part of this industry can get themselves enrolled in our digital marketing training in Delhi.

  • At our digital marketing training institute in Delhi, we award you a proof of your skills in the form of a training certification. The businesses are all set to hire you for their success; you just need to be enrolled in our digital marketing placement course in Delhi. We strongly recommend to complete one global certification exam too and start growing incredibly in your career. All the Best!

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60 Hrs.
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Weekend2 Hr/Day
Training ModeClassroom/Online
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CURRICULUM & PROJECTS

Digital Marketing Certification Training

    Overview of Digital Marketing

    Different online marketing channels

    How is it different from Traditional Marketing

    Understand the journey of online customer

    Key Terminologies in Online Marketing

    Overview to Content Management System

    Overview of case studies and business model

    Introduction to SEO, How Do Search engines work

    Search Engine Algorithms & google algorithm Updates

    Google Search Console

    Competition Analysis

    On-page, and Off-Page Optimization strategies

    Content development strategy

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    What is SEM Why SEM

    What is Google AdWords Why Google AdWords

    Google Network

    AdWords Terminologies

    How Does the SEM Auction Work

    Structure of an AdWords Account

    Campaign Types – Introduction to Search, Display (including Videos),

    Shopping and Mobile-specific campaign types, and when/why to use them.

    Creation of Search Network Campaign

    • What are Ads
    • Ad Formats
    • Ad Text Policies
    • Ad Text Best Practices
    • DKI
    • Ad Extensions
    • Keyword Research
    • Tools – Keyword Planner & Estimator
    • Keyword Match types
    • Keyword Strategies
    • Landing Page
    • Bidding and Budget
    • Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc

    Creation of Google Display Network

    • GDN Targeting Options
    • Display Ad Formats
    • Ad Gallery Tool
    • Conversion Tracking
    • GDN Campaign Creation – Demo
    • Remarketing
    • Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
    • Advanced Display: Smart Display Campaigns

    Mobile Ad Campaigns

    • Universal App Campaigns
    • Mobile-Specific Bidding and Targeting Strategies
    • Measuring Mobile Ad Performance and Conversions Report Editor
    • Optimization Strategies
    • Account Audit Demo

    Shopping Campaigns – Introduction

    • What are Google Shopping Ads /Product Listing Ads
    • Where do they appear on Google What Shoppers on the internet do
    • What retailers need – New Advertising technologies
    • Google Shopping set retailers up for success
    • Features of Google Shopping Why PLA’s And the path to creating PLA Ads
    • Merchant Centre Steps
    • Create Shopping Campaign on Google AdWords
    • Track Performance and Optimize the Campaigns
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    Brief to social media marketing

    Key steps for social media success.

    Social Media Statistics & Strategy

    Importance of using essential social media tools

    Social media marketing integration.

    Creating Content for Facebook & Social Media

    • Why Content is the foundation of SMM
    • Psychology of Social Sharing
    • Building Content That is Inherently Shareable

    Facebook marketing

    • Facebook Page Best Practices
    • KPIs to measure success
    • Facebook Insights
    • Facebook Business Manager

    Facebook advertising

    • How does Facebook Advertising Work
    • Facebook Ad Campaign Objectives
    • Facebook Ad Targeting

    YouTube marketing

    • YouTube Marketing Overview
    • YouTube Marketing Strategy
    • How to Find Video Ideas with Competitor Analysis
    • How to Find YouTube Video Ideas with Keyword Research
    • YouTube Account Setup
    • YouTube Account Optimisation
    • YouTube Banner
    • YouTube Channel Tags
    • YouTube SEO
    • Enable Custom Thumbnails
    • YouTube Thumbnails
    • YouTube Cards
    • YouTube Comments
    • Manage Multiple YouTube Accounts
    • YouTube Monetisation
    • YouTube Ads
    • YouTube Analytics

    Twitter marketing

    • Twitter Marketing for Brand Awareness
    • Twitter Ads
    • Twitter Analytics
    • Twitter Tools

    LinkedIn marketing

    • LinkedIn for Personal Branding
    • Brand Marketing on LinkedIn
    • LinkedIn Company Pages
    • LinkedIn Advanced Search
    • LinkedIn Premium
    • LinkedIn Ads

    Pinterest marketing

    • Pinterest for business
    • Marketing on Pinterest
    • Best Practices
    • Leveraging Rich Pins
    • Analytics & Measurement

    Instagram Marketing

    • Optimizing your Instagram business profile
    • Crafting an Instagram content strategy
    • Best Practices
    • Influencer Marketing on Instagram
    • Analytics & Measurement
    • Instagram Ads

    Quora Marketing

    • Why Market Your Business on Quora
    • Quora Marketing Strategy
    • Quora Account Setup
    • Quora Account Optimisation
    • Build a List of Questions to Answer
    • Format Your Answers for Maximum Clicks
    • Quora Promotion
    • Find Blog Post Ideas with Quora
    • Quora Business Page Setup
    • Quora Analytics

    Snapchat Marketing

    • Snapchat for business
    • Building a following
    • Driving Engagement
    • Analytics & Measurement

    Document Sharing Site

    Overview of Online Reputation Management (ORM).

    Social media measurement and reporting.

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    Introduction to SEO

    • How do Search Engines work
    • Indexing & Crawling Basics
    • Optimizing Crawl Budget

    Organic Search vs. Paid Search Results

    • Anatomy of a Search Result (Search Snippet)
    • What is On-page SEO (Content, Architecture, HTML)
    • What is Off-page SEO/Link Building (Social, Content-based, PR)

    Keyword Research

    • Finding Seed Keywords: Mind Map for Keyword Research
    • Using Wikipedia, Forums for Keyword Research
    • Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map
    • Keywords
    • Google Keyword Planner Tool

    On-page SEO

    HTML Basics

    • Web Page Basics: What is HTML, JavaScript, CSS
    • Basic HTML Tags to create a web page
    • HTML Tags for SEO: Title, H1, META Tags, IMG, A
    • On-page SEO Elements
    • Crawling: XML, HTML Sitemaps, Robots.txt
    • Content Clusters (Creating SEO-based content)
    • Negative on-page to avoid

    Technical SEO

    • URL Architecture
    • Page Speed Analysis (GTMetrix /YSlow / Google Page Speed Insights)
    • 301 Redirects

    Mobile SEO

    • App Store Optimisation
    • Mobile Websites: Responsive, Adaptive, Dynamic
    • Optimising for Voice Search
    • Schema markup
    • What is Schema & Why is it relevant to SEO.
    • Schema Types – Micro, JSON-LD
    • Common JSON Schema Tags – Organisation, Website, Blog Posting
    • How Schema shows up in SERPs

    Off-page SEO

    Link Building

    • What is Link Building
    • Link Building Tactics
    • Manual Link Building Process
    • Link Building Metrics

    Social SEO

    • Quora
    • YouTube Video SEO
    • SlideShare, Scribd and other Social Channels for SEO

    Local SEO

    • What is Local SEO, Pigeon Update
    • Google My Business, Bing Places
    • Local Pages on your website
    • Local Listings/Citations
    • Backlink audit of one website
    • How to audit backlinks of competitors and gain insights

    SEO Audit, Tools, Measurement

    • SEO Audits
    • What are SEO Audits
    • Different Types of SEO Audits
    • Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush
    • Backlink Audit, Page
    • Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
    • Google Search Console

    Algorithm Updates

    • History of Google Algorithms
    • Panda, Penguin, Pigeon, Caffeine updates
    • RankBrain and the Future of SEO

    Measurement with Google Analytics

    • Basics of Google Analytics
    • SEO Metrics to Measure – On-page, Off-page, Technical
    • SEO Reporting
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    Setting-up an Email Marketing Machine

    ISPs, Hosting Facility and MTA

    IP/DNS and Shared vs. Dedicated IPs

    MX Record, Whitelisting, Response Handlers and Bounces

    Effective Email Content

    • Conversation, Relevance, Incentives
    • Timing, Creative & Copy, Attributes

    Customer Acquisition Strategies

    • Rented List Emails
    • Co-branded Emails
    • Third Party Email Newsletters
    • Viral Emails
    • Event Triggered Emails
    • House E-newsletters

    Effective Creative Introducing

    • CRABS- Does your Emails have Crabs
    • Email Template Model
    • Best Practices
    • NLP Demonstrations (Neuro Linguistic Programming) to Understand
    • Customers Better

    Nurturing & Automation

    • Tools to Enhance Lead Nurturing
    • Enhance Better Reach
    • Analyze Behavior Patterns
    • Analytics
    • Automation and More

    Resources to do situational analysis and progressive updates

    • Customer Personal Toolkit
    • Complete Email Marketing Worksheet
    • Content Editorial Calendar
    • Digital Marketing Strategy Toolkit
    • Email Contact Strategy Template
    • Email Campaign Calculator
    • Email Marketing Health Check
    • Structuring Digital Marketing Team
    • Web Resources to Improve Subject lines, HTML Codes, Spam Testers and
    • Deliverability Issues

    Email Automation

    • Introduction to Automation
    • What is Automation
    • How does it Work
    • What are the Benefits
    • Choosing an Automation Platform
    • Features & Functions Available
    • What are Workflows How to Create a Workflow
    • Cost
    • Most Widely Used Platforms
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    What is Inbound Marketing

    Inbound Marketing Process

    Content Marketing Concepts

    Landing Page Design Concepts

    • Conversion Oriented Landing Page Design
    • Investment in Landing Page
    • Is it for me
    • What is it
    • Critical Concerns to Address on Landing Page
    • What’s the Next Step

    Strategies for Inbound Marketing

    Tools for Inbound Marketing

    Using a CRM

    Delight your Customers

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    Understanding Mobile Devices

    Impact of Mobile Marketing in Social Media

    Mobile Marketing Analytics

    Mobile Apps Engagement

    Growth in the Mobile Industry

    Promoting Site in Mobile Apps

    Benefits of Mobile Marketing

    Targeting Options in Mobile Apps

    Mobile Marketing Goals

    Mobile Ad Formats

    Reporting in Mobile Ads

    Google AdWords

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    What is Content Marketing

    How many types of Content Marketing

    What is a writer

    Difference between Informative and Potential Content

    Content Marketing Do's and Don’ts

    Content Planning

    Final words on your Strategy

    How to generate leads through potential content

    How to target potential customers through right content

    Find right keywords for content marketing

    Effective content marketing strategy

    Let’s talk about strategy for content marketing

    Analyzing the keyword for content

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    What is App Marketing

    App Store Optimization

    How to decide Target Cost Per Install

    How to increase install in Play Store

    How to generate downloads through Facebook

    How to make business from mobile marketing

    Effective mobile marketing strategy

    Create iOS and Android App Ads

    How to lower Target CPI

    How to target potential customers through search engine marketing

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    Introduction

    • What’s analysis
    • Is analysis worth the effort
    • Small businesses
    • Medium and Large-scale businesses
    • Analysis vs Intuition
    • Introduction to Web Analytics

    Google Analytics

    Getting Started with Google Analytics

    How Google Analytics works

    • Accounts, profiles and user’s navigation
    • Google Analytics
    • Basic Metrics
    • The main sections of Google Analytics reports
    • Traffic Sources
    • Direct, referring, and search traffic
    • Campaigns
    • AdWords, AdSense

    Content Performance Analysis

    • Pages and Landing Pages
    • Event Tracking and AdSense
    • Site Search

    Visitors Analysis

    • Unique visitors
    • Geographic and language information
    • Technical reports
    • Benchmarking

    Social Media Analytics

    • Facebook Insights
    • Twitter Analytics
    • YouTube Analytics
    • Social Ad Analytics /ROI measurement

    Actionable Insights and the Big Picture

    • Recap of Google Analytics reports and tools
    • Finding actionable insights
    • Getting the organization involved
    • Creating a data-driven culture
    • Resources
    • Common mistakes analysts make
    • Additional Web analytics tools

    Social CRM & Analysis

    • Radian6
    • Sentiment Analysis
    • Workflow Management
    • Text Analytics

    Digital Analytics

    • Web Masters
    • AdWords Reports, Custom Reports, Custom Dimensions
    • Dashboard and Segmentation
    • Multi-Channel Funnels Reports
    • Attribution modeling and reports

    Platform Principles

    • The platform components
    • The data model
    • Measurement Protocol data collection
    • Importing data into Google Analytics
    • Reporting APIs and Report Sampling
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    What is ORM

    Why ORM is important for your business

    Factors of Online Reputation Management

    Negative effects of bad online reputation

    How to get customer reviews

    Monitor Online Conversations

    Don'ts of Online Reputation Management

    Do's of Online Reputation Management

    How to Improve Your Reputation

    Tools of Online Reputation Management

    Introduction to Google Alerts

    Different Types of Google Alerts

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    Media buying & selling

    • Setting up the objectives
    • Understand the key tasks to draft an “awesome” digital media plan
    • Segmentation & targeting of the audience
    • Best practice to execute the campaigns post the media plan
    • Understanding multiple formats & appropriate for our targeted digital platforms

    Video Marketing

    • What is Video Marketing
    • Difference between Video Marketing Vs Video Optimization
    • How to promote videos through Google AdWords
    • How to Create in-stream Ads
    • How to increase Video views
    • What is CPV and CPM
    • Video Marketing basic concepts
    • True View Ads vs Stream Ads
    • How to create Sequence Ads
    • How to create Bumper Ads

    Video Optimization

    • Video Optimization Basics
    • How to increase your views on YouTube
    • How to monetize your YouTube video
    • How to rank videos in 24hr in YouTube
    • YouTube Ranking Techniques
    • Annotations
    • Using YouTube Cards
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    What Is Google AdSense

    Difference between Google AdWords vs Google Analytics

    How much minimum traffic i need for Google AdSense approval

    Which sizes for AdSense is very effective

    How to create google AdSense account

    Different types of Ad unit

    Plugin for AdSense integration

    AdSense Reports Study

    Difference between Google AdSense vs Affiliate Marketing

    What is CPC

    Easy steps for Google AdSense

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    What is an Interview

    Tips to clear an Interview

    Common Interview questions and answers

    Digital Marketing Interview Questions and Answers

    Resume Building Guide

    Attempt for Digital Marketing Global Certification Exam

    Start applying for Jobs

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FAQ's

Croma Campus is the well-known Digital Marketing Training Center in Delhi with high tech infrastructure and lab facilities. mentored more than 3000+ candidates with Digital Marketing Certification Training in Delhi.

Our trainers are the most experienced and well qualified GOOGLE certified professional. They are working in the field of digital marketing from last 8 years.

Digital marketing is the best career choice now day’s if you have the knowledge you can be a part of GOOGLE.

Our classrooms are fully geared up with projectors & Wi-Fi access. 100 % free personality development classes which includes Spoken English, Group Discussions, Mock Job interviews & Presentation skills.

The ways to connect Croma Campus. Phone number: +91-120-4155255, +91-9711526942
Address: G-21, Sector-03, Noida (201301) Email: - info@cromacampus.com

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Case studies based on top industry frameworks help you to relate your learning with real-time based industry solutions.

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