Learn the core modules of digital marketing. Enroll now to become a competent digital marketer.
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28 Hrs.Live Project
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Speciality
500+
Professionals Trained
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Batches every month
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Countries & Counting
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Corporate Served- Everything has become digital and every person uses digital mediums for various activities. The retailer is also planning to go digital and every business wants to opt for digital marketing for their business. This digital marketing revolution depicts an increase in digital marketing jobs.
- Things you will learn:
The rise in the industry surely comes with digital marketing training companies in India.
With a digital marketing training course, you can secure a high-paying job in this domain.
You get the knowledge to implement each concept as per the different organizational goals.
You get an insight to optimize a website, attract the audience on social media platforms, or run paid campaigns on Google.
Digital Marketing Certification Training
- The key objective of digital marketing training is to make you understand various modules of digital marketing. The course is designed to give you a technical as well as a non-technical overview of the concepts.
- The course will help to get practical knowledge to implement every concept with LIVE training sessions, case studies, and theoretical knowledge
You will learn to build paid campaigns on social media platforms and Google analytics.
You will learn to generate high-converting leads by attracting an audience in real-time.
You can develop an understanding of digital marketing concepts from domain-specific professionals.
- The digital marketing salary generally ranges between $74K to $138K as per your expertise and knowledge. Also, the average salary of a Digital Marketing professional is $100K yearly.
- So, you must take a digital marketing training course from our institute. You will gain desired skills and expertise.
Once you start working, your salary will keep on increasing.
You will get the opportunity to work under different job roles as a Digital Marketing Expert with $100K and PPC Manager with a $114K salary
You can also work as an SEO Head with $126K and E-commerce Manager with a $130K salary
- During your classroom training, you can interact with trainers and co-learners. You will develop the understanding to implement theoretical knowledge through practical sessions. The companies use various digital marketing strategies. Hence, digital marketing course training is in high demand.
You develop an understanding of a variety of learning streams with innovation.
You can also showcase your skills with confidence.
You can also apply for a global certification exam with the right skillset.
You become capable of cracking the certification on the very first attempt.
- Let us see why digital marketing is so much appreciated by businesses and why to choose it as a career option. Here are some known facts for YOU.
- Digital marketing involves the promotion of products and services through digital modes.
- Online marketing, web marketing, mobile marketing, internet marketing, content marketing, etc altogether makes digital marketing
- Digital Marketing is in trend attracting every other business to start making use of it.
- Every business today has accepted the significance of digital marketing.
- Digital marketing brings more opportunities when utilized correctly.
- The usage of smartphones is increasing with time that opens doors for businesses to advertise.
- The digital marketing salary generally ranges between $74K to $138K as per your expertise and knowledge.
- You can work in various profiles after the completion of the digital marketing training course.
Why Digital Marketing
Why Choose Digital Marketing as a Career Option
- After the successful completion of the course, you become proficient enough in performing various roles and responsibilities. You become an expert in creating digital marketing strategies based on the various digital marketing concepts namely emails, display advertisements, databases, etc.
You must have the understanding to plan social media content.
Should know to track various social media campaigns for effective results and optimizing the budget
Know to interact with fellow digital marketing professionals for successful implementation of various campaigns.
Must develop an understanding of digital marketing trends and technologies.
Knowledge of various parameters for attracting target audience, website traffic, service quotas, etc
- Digital marketing is an ever-growing industry. A professional can perform various tasks which involve analytics, reporting within campaigns, and execution in the real world.
The use of social media and other digital platforms requires positive online reputation management that makes big brands hire digital marketing professionals.
Even small organizations also hire digital marketing professionals.
The big brands running various paid campaigns try to attract an audience in real-time.
You are a more competent, confident, and knowledgeable resource
- Once you have completed the digital marketing course, you get a training certification as proof of your skills. It’s high time to grab job opportunities in the digital space in multi-national companies.
The training certificate is accepted all over the world.
You can easily make the progress in your career.
You will grow much faster with an attractive hike in your salaries.
Why Should You Learn Digital Marketing Training?
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Course Duration
28 Hrs.
Flexible Batches For You
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30-Apr-2025*
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26-Apr-2025*
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28-Apr-2025*
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30-Apr-2025*
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Success Ratio
100%
Corporate Training
For India & Abroad
Job Assistance
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CURRICULUM & PROJECTS
Digital Marketing Certification Training
- What are Ads
- Ad Formats
- Ad Text Policies
- Ad Text Best Practices
- DKI
- Ad Extensions
- Keyword Research
- Tools – Keyword Planner & Estimator
- Keyword Match types
- Keyword Strategies
- Landing Page
- Bidding and Budget
- Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc
- GDN Targeting Options
- Display Ad Formats
- Ad Gallery Tool
- Conversion Tracking
- GDN Campaign Creation – Demo
- Remarketing
- Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
- Advanced Display: Smart Display Campaigns
- Universal App Campaigns
- Mobile-Specific Bidding and Targeting Strategies
- Measuring Mobile Ad Performance and Conversions Report Editor
- Optimization Strategies
- Account Audit Demo
- What are Google Shopping Ads /Product Listing Ads
- Where do they appear on Google What Shoppers on the internet do
- What retailers need – New Advertising technologies
- Google Shopping set retailers up for success
- Features of Google Shopping Why PLA’s And the path to creating PLA Ads
- Merchant Centre Steps
- Create Shopping Campaign on Google AdWords
- Track Performance and Optimize the Campaigns
- Why Content is the foundation of SMM
- Psychology of Social Sharing
- Building Content That is Inherently Shareable
- Facebook Page Best Practices
- KPIs to measure success
- Facebook Insights
- Facebook Business Manager
- How does Facebook Advertising Work
- Facebook Ad Campaign Objectives
- Facebook Ad Targeting
- YouTube Marketing Overview
- YouTube Marketing Strategy
- How to Find Video Ideas with Competitor Analysis
- How to Find YouTube Video Ideas with Keyword Research
- YouTube Account Setup
- YouTube Account Optimisation
- YouTube Banner
- YouTube Channel Tags
- YouTube SEO
- Enable Custom Thumbnails
- YouTube Thumbnails
- YouTube Cards
- YouTube Comments
- Manage Multiple YouTube Accounts
- YouTube Monetisation
- YouTube Ads
- YouTube Analytics
- Twitter Marketing for Brand Awareness
- Twitter Ads
- Twitter Analytics
- Twitter Tools
- LinkedIn for Personal Branding
- Brand Marketing on LinkedIn
- LinkedIn Company Pages
- LinkedIn Advanced Search
- LinkedIn Premium
- LinkedIn Ads
- Pinterest for business
- Marketing on Pinterest
- Best Practices
- Leveraging Rich Pins
- Analytics & Measurement
- Optimizing your Instagram business profile
- Crafting an Instagram content strategy
- Best Practices
- Influencer Marketing on Instagram
- Analytics & Measurement
- Instagram Ads
- Why Market Your Business on Quora
- Quora Marketing Strategy
- Quora Account Setup
- Quora Account Optimisation
- Build a List of Questions to Answer
- Format Your Answers for Maximum Clicks
- Quora Promotion
- Find Blog Post Ideas with Quora
- Quora Business Page Setup
- Quora Analytics
- Snapchat for business
- Building a following
- Driving Engagement
- Analytics & Measurement
- How do Search Engines work
- Indexing & Crawling Basics
- Optimizing Crawl Budget
- Anatomy of a Search Result (Search Snippet)
- What is On-page SEO (Content, Architecture, HTML)
- What is Off-page SEO/Link Building (Social, Content-based, PR)
- Finding Seed Keywords: Mind Map for Keyword Research
- Using Wikipedia, Forums for Keyword Research
- Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map
- Keywords
- Google Keyword Planner Tool
- Web Page Basics: What is HTML, JavaScript, CSS
- Basic HTML Tags to create a web page
- HTML Tags for SEO: Title, H1, META Tags, IMG, A
- On-page SEO Elements
- Crawling: XML, HTML Sitemaps, Robots.txt
- Content Clusters (Creating SEO-based content)
- Negative on-page to avoid
- URL Architecture
- Page Speed Analysis (GTMetrix /YSlow / Google Page Speed Insights)
- 301 Redirects
- App Store Optimisation
- Mobile Websites: Responsive, Adaptive, Dynamic
- Optimising for Voice Search
- Schema markup
- What is Schema & Why is it relevant to SEO.
- Schema Types – Micro, JSON-LD
- Common JSON Schema Tags – Organisation, Website, Blog Posting
- How Schema shows up in SERPs
- What is Link Building
- Link Building Tactics
- Manual Link Building Process
- Link Building Metrics
- Quora
- YouTube Video SEO
- SlideShare, Scribd and other Social Channels for SEO
- What is Local SEO, Pigeon Update
- Google My Business, Bing Places
- Local Pages on your website
- Local Listings/Citations
- Backlink audit of one website
- How to audit backlinks of competitors and gain insights
- SEO Audits
- What are SEO Audits
- Different Types of SEO Audits
- Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush
- Backlink Audit, Page
- Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
- Google Search Console
- History of Google Algorithms
- Panda, Penguin, Pigeon, Caffeine updates
- RankBrain and the Future of SEO
- Basics of Google Analytics
- SEO Metrics to Measure – On-page, Off-page, Technical
- SEO Reporting
- Conversation, Relevance, Incentives
- Timing, Creative & Copy, Attributes
- Rented List Emails
- Co-branded Emails
- Third Party Email Newsletters
- Viral Emails
- Event Triggered Emails
- House E-newsletters
- CRABS- Does your Emails have Crabs
- Email Template Model
- Best Practices
- NLP Demonstrations (Neuro Linguistic Programming) to Understand
- Customers Better
- Tools to Enhance Lead Nurturing
- Enhance Better Reach
- Analyze Behavior Patterns
- Analytics
- Automation and More
- Customer Personal Toolkit
- Complete Email Marketing Worksheet
- Content Editorial Calendar
- Digital Marketing Strategy Toolkit
- Email Contact Strategy Template
- Email Campaign Calculator
- Email Marketing Health Check
- Structuring Digital Marketing Team
- Web Resources to Improve Subject lines, HTML Codes, Spam Testers and
- Deliverability Issues
- Introduction to Automation
- What is Automation
- How does it Work
- What are the Benefits
- Choosing an Automation Platform
- Features & Functions Available
- What are Workflows How to Create a Workflow
- Cost
- Most Widely Used Platforms
- Conversion Oriented Landing Page Design
- Investment in Landing Page
- Is it for me
- What is it
- Critical Concerns to Address on Landing Page
- What’s the Next Step
- What’s analysis
- Is analysis worth the effort
- Small businesses
- Medium and Large-scale businesses
- Analysis vs Intuition
- Introduction to Web Analytics
- Accounts, profiles and user’s navigation
- Google Analytics
- Basic Metrics
- The main sections of Google Analytics reports
- Traffic Sources
- Direct, referring, and search traffic
- Campaigns
- AdWords, AdSense
- Pages and Landing Pages
- Event Tracking and AdSense
- Site Search
- Unique visitors
- Geographic and language information
- Technical reports
- Benchmarking
- Facebook Insights
- Twitter Analytics
- YouTube Analytics
- Social Ad Analytics /ROI measurement
- Recap of Google Analytics reports and tools
- Finding actionable insights
- Getting the organization involved
- Creating a data-driven culture
- Resources
- Common mistakes analysts make
- Additional Web analytics tools
- Radian6
- Sentiment Analysis
- Workflow Management
- Text Analytics
- Web Masters
- AdWords Reports, Custom Reports, Custom Dimensions
- Dashboard and Segmentation
- Multi-Channel Funnels Reports
- Attribution modeling and reports
- The platform components
- The data model
- Measurement Protocol data collection
- Importing data into Google Analytics
- Reporting APIs and Report Sampling
- Setting up the objectives
- Understand the key tasks to draft an “awesome” digital media plan
- Segmentation & targeting of the audience
- Best practice to execute the campaigns post the media plan
- Understanding multiple formats & appropriate for our targeted digital platforms
- What is Video Marketing
- Difference between Video Marketing Vs Video Optimization
- How to promote videos through Google AdWords
- How to Create in-stream Ads
- How to increase Video views
- What is CPV and CPM
- Video Marketing basic concepts
- True View Ads vs Stream Ads
- How to create Sequence Ads
- How to create Bumper Ads
- Video Optimization Basics
- How to increase your views on YouTube
- How to monetize your YouTube video
- How to rank videos in 24hr in YouTube
- YouTube Ranking Techniques
- Annotations
- Using YouTube Cards
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FAQ's
No, there is no need to have any experience. You are not required to be from an IT background. The course can be completed even by people from a non-IT background.
Yes, all the training modules are updated as per the international standards and requirements. We provide the latest knowledge to the students.
The software dynamic is being used by various multi-national companies. Also, the demand is increasing day by day.
- If you are not from an IT background and want to get a high-paid job.
- If you are a graduate or a professional looking to upgrade the skills.
You must have a basic knowledge of operating computers.
- - Build an Impressive Resume
- - Get Tips from Trainer to Clear Interviews
- - Attend Mock-Up Interviews with Experts
- - Get Interviews & Get Hired
If yes, Register today and get impeccable Learning Solutions!
Training Features
Instructor-led Sessions
The most traditional way to learn with increased visibility,monitoring and control over learners with ease to learn at any time from internet-connected devices.
Real-life Case Studies
Case studies based on top industry frameworks help you to relate your learning with real-time based industry solutions.
Assignment
Adding the scope of improvement and fostering the analytical abilities and skills through the perfect piece of academic work.
Lifetime Access
Get Unlimited access of the course throughout the life providing the freedom to learn at your own pace.
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With no limits to learn and in-depth vision from all-time available support to resolve all your queries related to the course.
Certification
Each certification associated with the program is affiliated with the top universities providing edge to gain epitome in the course.
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WHAT OUR ALUMNI SAYS ABOUT US
Rajeev
Digital Marketing
I am very thankful that I got you as my trainer at Croma Campus for Digital Marketing training. You have brilliant subject knowledge and the method of teaching is very nice. Read more...
Sushmita
Digital Marketing
I am Sushmita, I am a student of Croma Campus, I have completed my Digital Marketing courses in Croma Campus, I am really happy to study there, trainer Shashank sir is very kind and patient to clear my doubt. Thank You Croma Campus Team. Read more...
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